I think it’s a giant understatement to say morale is at an all-time low within the blogging community right now. Between overall low engagement, THAT app changing its algorithm (hey Instagram, I’m looking at you), brands approaching bloggers with tiny budgets paired with big expectations and an almost weekly dose of drama, it’s easy to see why so many bloggers feel like throwing in the towel. Over the last few weeks, while I took a break from the ol’ blog of mine, I started to become so much more aware of the general vibe among the community. People are frustrated, disheartened, questioning if it’s all worth it and rightly so. There is so much negativity out there that it’s hard to see how to bounce back from it all. It is absolutely NO secret that I get fed up with blogging from time to time and the reason why is due to the current bloggersphere climate. I start to question my place, feel like I don’t fit in and when my views drop or I pour my heart into a post and don’t get much back from it, I start to feel like I’m talking to a brick wall and shy away from it all. But there are so many little things we need to bear in mind when it comes to our blogs and I felt it was my duty, given how unmotivated many people are, to write a little list of these in the hope to boost some spirits.
Forget the numbers – it’s all about your loyal readers
It’s easy to get fixated on numbers. When brand opportunities arise and you don’t meet their golden number of social media followers, it can be downright disheartening and you start to question your content. One thing I learned is that it’s easy to build a following but the hard part of blogging is gaining loyal readership. In an oversaturated market, it’s ferociously competitive and getting people to come back to your blog time and time again can be the biggest challenge. Have you got some of the same familiar faces who come back to your blog, interact with you on social media and just generally root for you? Then you’re on to a winner. Numbers will fluctuate, apps will work against you but as long as your content is consistent, then your loyal readers will keep coming back to appreciate what you do.
Taking a break is worth it
I’ve seen so many bloggers tweet that they are burned out, not enjoying blogging but that a break just isn’t an option because they don’t want there to be a gap in content. As much as I understand that some people rely on their blog as part of their livelihood if you’re reading this right now and thinking you need a break from blogging then all I can say is do it. If you’re feeling burned out, overwhelmed by the pressures of creating content and disheartened by everything going on, then taking a week or two or more to get switch off, refresh and re-evaluate could be just what you need – I couldn’t advocate it enough. When you’re so engrossed in something, you can get stuck in a rut and all your creativity can be drained. A bit of time away works wonders and anytime I have a break, I come back filled to the brim with lots of ideas and concepts for my blog. Your followers and readers will understand.
We all compare ourselves to other blogs/bloggers from time to time
From time to time, I see these super cheesy, upbeat posts all about not giving fucks about other bloggers and just doing your own thang – very Kevin G from Mean Girls Esq language teamed with a message all about how not to compare your blog to others. Even though I’m a firm believer that comparison is the thief of joy, I wish we’d all stop pretending we don’t do it. Sure, some people can get caught up in the trap of always looking at their peers and pick holes in their content, layout etc but it’s part of the parcel with blogging sometimes. In any ferociously competitive industry, it’s normal from time to time to look around and question what others are doing that you’re not. It happens and we need to stop pushing the message that it shouldn’t be done. I started comparing myself to other bloggers, especially when I was dabbling more into fashion blogging and it made me miserable. But what made it even worse is that I knew I shouldn’t be doing it but I felt shamed by these posts and feeling like I was doing something wrong when instead, it was completely natural. So next time you start looking at other blogs and bloggers and comparing yourself remember that there is no shame in what you’re doing – just don’t let it fester because not everything is all glitter and rainbows like you see online.
There are bad apples in every community
For me, a big reason why I get so frustrated with blogging is the community. I’m 26 and sometimes, I feel like I’m caught up in high school drama and seeing how some bloggers conduct themselves on social media, makes me feel ashamed to be part of the community sometimes. It’s easy to say don’t let it get to you but it can be draining, especially when you steer clear of any negativity at all times only to see it plastered all over Twitter with everyone trying to get their two cents in. One thing to remember though is that every community has bad apples. Just like there is always a select few shit stirrers at school or work, there is always going to be the same in a large group of people. T to y take everything with a pinch of salt and remember, your not obligated to follow people if you know longer relate or condone how they behave. I love a good social media cleanse from time to time, especially in peak ‘drama’. It’s so good to cut out any negativity.
This list has been pretty brief but I had to seriously hold back from ranting on each and every point. The blogging community has been hit by a bunch of different scandals and hurdles over the course of this year and it’s only natural to wonder if you belong in the community or if it’s all worth it. But there are always positives and we need to start being more vocal and encouraging others to let their voice be heard. How are you feeling towards your blog right now? Are you a believer in any of these points or do you have any advice of your own? I’d love to hear your thoughts below or as always you can tweet/IG me at @whatamydid.